* My Opinion

# ASSIGNMENT ONE

What means  by this quotes,for me there are many opinions come to my minds. First, to me its like one situation when we do something in the dark and perhaps people notice what we do.Then it also show that the people who are doing something without any objective. They might do something without have clear planning and strategy to achieve what they want. Ok! let's imagines if we walking in the dark way without any light or maybe torchlight, we do not know what danger could come to us along the way, then we stay walking and walking ...pup....bub... We  accidentally bumps a stone and fall into a hole.  We shout for help ,"Help!!help"  and perhaps people come and save us but in fact people do not what we do in the dark, thus means we need soft of  light to make people can find us and save us and indirectly also we gets a clear view.

The same things happens with the Advertising Industry, for those who have involve in business, they might be use Advertising as a their medium to deliver information, create awareness, promote their product and so on. YOU have to make sure that people know about your product existence in the market, MEANS how you place  your product in the eyes of of other( the users). YOU want to sell your product or services, but people do not know what is your product actually, You like waste your time and money by do something THAT You believe people will know about you product WITHOUT ADVERTISING HELP. Come on ! there are lots of product or services out there for examples like Shampoo, YOU HAVE TO COMPETE with other popular brands that those spend a lot of money to make sure their product will get know by audiences either from  electronic media or print media.Can YOU imagine THAT??  LIFE without ADVERTISING????

SO  for  me When we talk about product, advertising..bla..bla..bla, its all about market , MARKETING or maybe more narrowly is Integrated Marketing Communication (IMC). What is IMC?? Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony. 

IMC involved 4Ps.. PRODUCT, PLACE, PROMOTION AND PRICE.. but I want to focusing on PROMOTION, which is Advertising more relate with promotion. Advertising is part of promotion, YOU have product , you want to people out there know, aware and then buy OR use your product, you have to have enough promotion strategy planning to sell your product. Advertising it's like one platform or maybe tools  that brings a lot of information and message that you want to people get all  information. So it become easy, fast and  also effective , if you know who are your target audiences it might also help you to choose what kind of advertising type that you want to deliver your advertisement.

Then , but most IMPORTANT..nowadays we live in modernization era, means all thing are involve technology ..people want something that save their time, easy , convenience and also  have a lot  of information. More clearly, they rushing to the office, class and so on, with ADVERTSING For examples like advertisement in Billboard that IS BEST WAY for those who are driving can simply see the advertisement while they are in traffic jam, the promotion and publicity is simply deliver to them. As my opinion, Advertising is important to US, our every day actually already involved with advertising but we didn't notice that...so let's we think just a few second if our life if we didn' t have ADVERTISING?? FOR ME is totally make my life dull and I feel like 'BLIND but my eyes is open" " think about that ya!!!